These clusters provide an effective way to interpret and manage the assets that drive organizational value.
Various scholars have proposed different clusters for knowledge assets. Gomes (2001) suggests a cluster that includes IT infrastructure, data systematization and storage, brand and patent management, corporate image administration, training and personal development programs, and support for theoretical development of collaborators. Butler et al. (2000) present a cluster with four categories: human capital, customer capital, organizational capital, and intellectual capital. Additionally, Kaplan and Norton (1997) propose the Balanced Scorecard (BSC) as a cluster based on four perspectives: finance, customers, internal processes, and learning and growth.
Imagine having a comprehensive view of the knowledge assets that drive your organization’s value. By understanding the different proposed clusters, you will be able to identify and effectively manage the assets that are crucial to your business success.
It is crucial to select the appropriate indicators for your business, considering different stakeholders such as investors, customers, banks, and suppliers. These indicators will be a strategic tool in your management plan and will enable accurate measurement of added value.
Use the cluster of indicators to calculate the real value of your business. They provide valuable insights into who does what, how they do it, with what resources, and with whom. This approach will become an indispensable tool for effective business management.
Don’t miss the opportunity to understand and effectively manage the knowledge assets that drive your organization’s value. Take action now and start exploring the clusters proposed in this chapter to gain a more precise view of your company’s value.
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