To produce useful strategic information in the decision-making process of organizations, it is necessary to have an efficient competitive intelligence system. Making the right decisions is essential for building wealth and adding value, which can be measured from tangible and intangible items.
To keep the organization alive and achieve its goals , it is important to be sensitive to the environment, have cohesion and identity. The construction of a competitive intelligence system in the internal and external perspectives is essential for the organization to be able to govern its own growth and evolution.
To enhance the value of the information produced by the information system, which captures and records a wide range of data, it is necessary to make them strategic and use them in the decision-making process. It is essential that this process be supported by strategic information so that it can, in fact, become a competitive intelligence system and meet the competitive needs of organizations, revealing where, how, with whom, for whom and through which the richness of organizations is created.
In a competitive environment, added values are a source of sustainable advantages. The added value can and should be measured, providing negotiation conditions with financiers, and attracting investor resources. They usually represent the largest part of the Valuation and are intangible, represented by assets and rights associated with an organization. Regardless of whether they are accounted for, they have value and can add competitive advantages, as is the case with a brand.
The valuation of companies is a critical process for any business and has several uses. One of the main ones is valuation for merger or acquisition purposes. When two companies want to merge or one company wants to acquire another, valuation is critical in determining the fair value of the transaction.
Another important utility is the identification of investment opportunities. By assessing a company’s current value and growth potential, investors can make informed decisions about where to put their money and get the best possible return.
Valuation is also useful in assessing of assertiveness and the impact of strategies on firm value. By understanding how strategic decisions affect company value, managers can make smarter decisions and ensure the company is moving in the right direction.
Finally, valuation is an essential tool for discovering where, how, with what, for whom and by whom the wealth generated by the company is created. By understanding the key drivers of company value, managers can focus their efforts on specific areas to increase value creation and improve the company’s competitive position.
In summary, company valuation is a complex process that offers numerous uses for managers, investors, and other stakeholders in the business. From valuation for merger or acquisition purposes to identifying investment opportunities and assessing the impact of strategies, valuation is a powerful tool for understanding and improving a company’s competitive position.