Companies bear fruit when they create real economic value for their stockholders. For this to happen, they invest wealth to obtain rates of return that exceed the cost of their capital.

To evaluate return on capital, it is necessary to consider the intangibles that present high value in the companies. Studies show an increase in the value of intangible assets in the 500 largest companies in the United States.

The world in its transformations wages a battle for the property of information more than any other resource because it is understood that this is raw material in the decision-making process.

Accounting is not able to manage intangible assets because it is based on the principle of the transaction, that is, it only accounts for what has passed through a transaction, which has been sold.

So important to the knowledge age, intangible assets typically represent the highest value in most situations but are generally not measured in corporate financial statements because of legal and accounting constraints.

Companies must maintain accounting records based on commercial legislation, where the balance sheet is one of the accounting statements responsible for summarizing the financial position of the companies.

However, the scientific and legal assumptions used in the measurement of the equity valuation and its variations are not suitable for companies of the knowledge age. These assumptions emerged in the industrial age and are outdated.

Valuation Real Business Value presents itself as one of the main competitive tools in this era in which we live, and human capital is where all innovations begin.